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Preface*: The Data Leadership Nexus (Copyright 2013) connects Data, Information, Analytics, Executive Leadership and Organizational Culture to create strategic impact, differentiation and enterprise value within every organization striving to become a true Predictive Enterprise.

Body: As we all prepare to attend this May’s (Information Age) “Data Summit” (http://bit.ly/1sznhbV) and to celebrate those chosen as the (Information Age) “Data 50” for 2017” (http://bit.ly/2o6OjaP), I wanted to reflect on how far we have progressed (or not) on the notion of Data Leadership since I began to write about it in these pages (Information Age) in 2013.

The origins of the Data Leadership conversation go back several decades to my time in the supercomputer sector and the “Grand Challenge” problems that we had been tasked in solving. In those days, CPU speed (and cooling requirements) and Network bandwidth dominated the discussion, while Data drove the outcomes. During that time in history Leaders had deep backgrounds in Science, Engineering & Math and all understood first-hand the scope of these challenges, as well as the limited means to surmount them.

Fast forward to today and we find that much has changed since then in terms of the characteristics & competencies of Leaders, as well as Computing & Networking hardware. Today, Data is recognized as centric (in all respects) to solving all Challenges, Grand or not, but not very well understood by those who ultimately have leadership accountability for it.

During this span of time the Data Management Team (an IT function) remains for the most part in charge of all data within each and every Organization. Whether it is under the auspices of a CIO, or an anointed proxy leader such as a CDO, data is still managed by IT at the direction of technical leaders. This is not a measure of any progress whatsoever in respect to either treating data as a key Organizational asset or establishing accountability for its creation, use (via Analytics) and stewardship by the CEO and Board. How can this be one should ask?

I have boiled it down to one common theme; Does your CEO (and Board) have the Right Stuff to do the job (of Data Leadership)? The simple answer is (emphatically), “No, not yet!”

For those who are fans of the book/movie, “The Right Stuff”(1) you might have been persuaded to believe that it was a story about Astronauts and their early struggles & successes, but in reality, it is one about Leadership. NASA as a program was successful not by having better technology, but by leveraging competent & capable Leadership from the top-down. Each Leader in their hierarchy had” The Right Stuff” in respect to fostering the mission & vision of the Program from a position of strength in respect to their core knowledge, skills and acumen. These same strengths are the foundations of Data Leadership as well.

To fully realize the power of digital, data & analytics in any Organization, no matter the sector, the entire leadership team must be competent and capable in exploiting these capabilities in every activity they undertake. They cannot delegate these requirements to so-called Data Scientists, Proxy Leaders e.g. CDO’s, or those in the IT Department who provide service delivery to them. They alone must accept responsibility for the successful execution of your data-driven strategy and be accountable to their superiors (including the Board) if they fail to do so. A true Data Leader must be more than a cheerleader who demands that others provide fruitful outcomes from digital, data & analytics. He/She must lead by example and be “hands on” in terms of approach and delivering the goods. This is the essence of having The Right Stuff, not the Leadership Fluffery that I continue to see across all Sectors. Creating Competitive Advantage from your Digital, Data & Analytics investments and capabilities is a Leadership Accountability that every Data Leader must step up to in order to succeed.

In today’s world, bona fide Leaders are hard to find under the best of circumstances. True Data Leaders are an exceptional find for any Organization and most are an amalgam of many talents. They cannot educated for this role, but rather molded into it based on a variety of life experiences and inherent capabilities. True Data Leaders are well rounded, comfortable with their responsibilities and always have a bit of swagger associated with those who have The Right Stuff.

Please join us on May 18th for the Information Age “Data Summit” and learn more about “Data Leadership and The Right Stuff”.

(1) “The Right Stuff” (’79) – Tom Wolfe’s epic tale of the NASA’s early days and the Mercury 7 Astronaut Program”

*-This posting appears in edited for as an article in the April 2017 edition of Information Age (www.information-age.com) and can be accessed on the IA Hub (www.informationagehub.uk)

The Data Leadership Nexus has five basic components;

1.- Top-Down Leadership (by the Senior Executive Team)

2.-4.- Data, Information & Analytics

5.- Organizational Culture 

We have explored Top-Down Leadership (#1) and Organizational Culture (#5) in previous postings and will now discuss the combined components of Data, Information & Analytics (#2-4).

In the Data Leadership Nexus the role of Data, Information & Analytics are what Michael Porter calls Core Competencies: “a defining capability or advantage that distinguishes an enterprise from its competitors”. They are not the underlying technologies, associated infrastructure and services that the IT Team is responsible for and what most of the industry conversation continues to myopically focus on i.e. Big Data. Instead, they are the inherent intellectual capabilities & acumen found broadly within the Organization and pervasively utilized across the entire Enterprise. It is in these Core Competencies where we manifest the ability to become a true Predictive Enterprise. The Predictive Enterprise is not a technology, it is an Intellectual and Cultural Construct for Creating Strategic Outcomes for each Organization.

The Core Competencies of Data, Information & Analytics compliment others which are specific to the Industry or Service Sector that the Organization serves e.g. Supply Chain in Manufacturing, Logistics in Consumer Goods, etc. They are that critical pillars that every Organization’s Strategies need to be built on and are ubiquitous in use by everyone within the Enterprise i.e. Core.  Every organization leverages and exploits their Core Competencies to create points of differentiation, drive operational excellence, manage risk appetites and to create/sustain other sources of competitive advantage in the modern enterprise.

As Core Competencies; Data, Information & Analytics drive everyday activities to achieve pervasiveness. Sustainable Competitive Advantage comes from the full leverage of these competencies in respect to the competition or other benchmarks (as found in the Government sector). Typical examples of the leverage points within the Core Competencies of Data, Information & Analytics are the following;

  • Data Curation: The continuous development, enhancement & stewardship of historical, reference, transactional & operational data sources to create the highest intrinsic value and agility for the Organization.
  • Information Exploitation: The business contextualization of Curated Data to create maximum leverage points in support of all Strategic, Tactical & Operational Goals set out by the Organization.
  • Pervasive Analysis: The continuous application of statistical, descriptive, predictive and cognitive decision science to Contextualized Information sources for use in Decision Making, Customer Insights, Risk Mitigation, Performance Improvement and Other endeavors that each member of the Organization is responsible for.

Each Core Competency has companion technical domain activities that are the Responsibility of the IT & Service Delivery Team(s). A collaborative framework is established between Data Leadership and IT/Service Delivery to insure maximum effectiveness and efficiency. IT & Service Delivery works in concert with the Accountable parties in Data Leadership (via a mutually defined RACI) to maintain, sustain and optimize the underlying infrastructure and delivery solutions such that the Strategic Value of the Data is maintained/enhanced and that all Information & Analytics competencies can be fully realized. This approach will typically require new structures in the traditional IT functional suite as well as its Leadership Team. These obstacles are easily overcome once the Organization has established a fully accountable Top-Down Data Leadership structure, strong Strategic Direction and a newly defined Organizational Culture which is driven by the beliefs that; Information is an Asset, Evidence-based Decisioning is the norm, and that the pervasive use of Analysis is the critical path to Real-time Insights, Risk Awareness & Business Agility.

Data, Information & Analytics are no longer outliers in respect to the Short and Long-term Strategies of every Organization. They are constituent components of every Organization’s Strategy in the form of  Core Competencies which must be fully leveraged and exploited to achieve the desired Outcomes and to create/sustain Competitive Advantage in a world where differentiation is hard to achieve and razor thin in scale. Each of these must be utilized to their fullest to create and sustain a Predictive Enterprise.

The Predictive Enterprise has three essential elements for Strategic Success; Effective Leadership, A Committed Organizational Culture & The Exploitation of its Core Competencies. In the next installment of The Data Leadership Nexus we will discuss the Integration of all these elements, along with supporting functions which are required, to achieve a full Transformation of the Legacy Organization into a true Predictive Enterprise.

In the meantime you can follow The Data Leadership Nexus discussion on Twitter via the #DataLeadership hashtag, in the September and October issues of Information Age (UK) (www.information-age.com) and at Data Leadership 2014 in London (October 30th) (www.dataleadership.co.uk). Finally, I will also be setting up private briefings for those Enterprises who are interested in how to transform themselves into Predictive Enterprises for this Fall in the US and UK. If you are interested you can contact me via email: richard.lee@infomgmtexec.com

Thanks for following along.

RL