Definition: Post-Truth; A phenomena found “after the continuous use of facts & experts derived from “for hire” sources to bolster seemingly outrageous arguments where the public (Electorate) switches off its acceptance of any facts, figures or “truths” and now consciously wants to be deceived (its new comfort zone).
Definition: Decisioning; The art of decision making. A combination of Facts, Evidence, Decision Science, Gut & Instinct. How each is weighted greatly affects the accuracy of the decision.
*Body: For several decades now, Business, Government & Non-Profit Leaders have been pursuing the common goal of Fact (Evidence) based Decision Making. What started out as the notion of Decision Support in the early ‘80’s, soon moved to the emerging field of Decision Science in the ‘90’s & beyond. Decision Science (a widely recognized branch of science) is where Data, Analytics, Algorithms and Decision Theory coalesce into a formalized discipline for Decisioning*. It’s use can be found across many geographies, within all sectors in small & large Organizations. The “Data-driven Cultures” created in these Organizations are much more pervasive than those who simply embrace the marketing term “Data Science” which seems to be focused exclusively on “self-aggrandizement & data wrangling”.
In recent times however, as Decision Science has become much more mature and widely adopted, we find that it has run head-long into the buzz saw of Politics where Data, Facts, Evidence and ultimately the Truth are bent, twisted & broken to fit the needs of ideologies, platforms and agendas in respect to achieving outcomes which are “counter-factual”. One only needs to examine the three most recent Elections/Referendums in the UK, as well as the current US Election cycle, much less the current Brexit negotiations (or the EU Phony War if you rather) to appreciate just how much of a Post-Truth World we have now entered.
In today’s Post-Truth World, not only are stated facts meaningless i.e. lacking in veracity, but the pursuit of the Truth has become derided by many. The arc of this effect has reached the point where the majority of the Electorate are now demanding that it be lied to by its figureheads so as to constantly reinforce its own particular ideology in spite of the reality around it. This is a clear threat to every democracy around the world where an informed, much less literate, Electorate is required to provide checks & balances to government overreach, much less holding them to account in respect to delivering the services & protections that society demands. For someone who has just arrived on Earth and is observing this effect first hand they might ask; “Are there any real differences between so-called Democracies and Authoritarian Regimes?” These effects are no less profound in the Commercial and Non-Profit Sectors where we constantly see “Dubious Data, Questionable Facts & Outright Lies proffered by Executives, spokespeople and PR hacks.
How should we cope with this challenge?
First and foremost, wherever your role lies in the data, information & analytics supply chain you cannot abandon your mission to deliver the highest-quality information & insights in support of Decisioning at every level. You must insure that strong & independent Data Governance & Data Ethics bodies are in place and their guidance is employed by all practitioners and consumers of these deliverables and that regardless of the outcome, the Facts stand on their own merits (subject to peer review and A/B testing, etc.). Only by creating (if not already established) a bedrock data foundation for Decisioning, built on transparency, veracity, lineage, proven rigors & pristine quality can a platform for the “Truth” be achieved, much less maintained. It is critical that as the Post-Truth paradigm plays itself out that this foundation for the Truth be maintained and protected at all costs. The old adage that the “first victim in war is the truth” applies to everything in the Decisioning Supply Chain and those who support it, much less rely on it, must be ever-vigilant to protect its transparency.
Each of us will be challenged to maintain our individual (much less collective) sanity during the course of time that this Post-Truth era plays itself out. We may sound more barking mad at times than those who embrace the Lies and Deception, but this will pass as well. One day when the Light of Truth returns we will be rewarded for beings its stewards, but until then we must “keep buggering on” (KBO as Winston used to say).
* A version of this posting appears in the October 2016 issue of Information Age (www.information-age.com)