The notion of The Data Leadership Nexus has five basic components;
1.- Top-Down Leadership (by the Senior Executive Team)
2.-4.- Data, Information & Analytics
5.- Organizational Culture
In this posting entitled,“Organizational Culture” I will discuss one of the most widely mis-understood and under appreciated elements in creating a Predictive Enterprise, that of Organizational Culture and the imperative to change it from being data & analytics illiterate to one where information & analysis is used by everyone to drive each decision and to facilitate every strategic & operational outcome.
The Culture of any Enterprise is based on the long-term strategic direction that the organization has undertaken over the course of its history and the collective experiences along the way. It is shaped daily by the actions and activities of the Leadership Team who have guided this journey. Organizational Culture is the shadow of the Chief Executive Officer (and Senior Executive Team) and is found behind every door and felt down every corridor in the Organization. It is the single thread that ties everyone together within any Organization. Given this, Organizational Culture is the most important component of The Data Leadership Nexus that must be leveraged in order to transform an organization into a true Predictive Enterprise.
As one would expect this Cultural Adoption (transformation) must be driven by the Top-Down Leadership of the CEO and his or her Senior Executive Team. We discussed in my last segment on Top-Down Leadership just how essential it is for the entire Executive Team to “walk the talk” in respect to becoming a Predictive Enterprise. This will manifest from their own competencies and acumen in data & analytics and how they position the use of them in every strategic and operational endeavor that the Organization is involved in. Their Leadership comes from these strengths and their lock-step application of the strategic constructs of;
- “Information as an Asset”
- “Evidence-based Decisioning”
- “Information-driven Risk Management”
- “Competitive Advantage through Advanced Analytics (everywhere)”
Once Top-Down Leadership has set the tone and direction for the “data & analytics way-forward” by their own personal commitments (via OBM goals) and demonstrated actions, then the Organization must address how to “adapt” the Current State Culture into the Future State model. Many Organizations would tend do apply the traditional Change Management (CM) techniques of; Communications, Training & Readiness Preparation and call it a day. In my experience this will not work by itself. Cultural Adoption is not Change Management!
Cultural Adoption requires Engagement, BootStrapping and Practical Application endeavors to augment traditional CM. It requires the Top-Down Leadership Team to directly Engage with the Organization at all levels. This is not a hierarchical exercise, where “orders from the top” can be cascaded down, but a lateral one where these leaders bring their messages directly to the Front Lines of the Organization, while personally demonstrating to their own subordinates the commitments that they have made to the successful Transformation into a Predictive Enterprise and all that it portends for success. These Engagement efforts must be genuine and felt by all. The entire Top-Down Leadership team must be in sync working in unison towards the common goal and outcome.
In parallel with Engagement, the Organization must BootStrap everyone’s abilities & understandings as to what becoming a Predictive Enterprise entails and how each of them will play a role regardless of job description. Everyone must be on-board with the plan and approach and be actively participating in the pursuit of the transformational outcome via Training, Mentoring, Coaching & Hands-on Instruction. This will create Cultural Adoption momentum that can be sustained through the continuous application of Engagement and bolstered through the daily Practical Application of data & analytics to every decision and pursuit of operational outcomes.
Practical Application is one of the most critical activities because it intersects with Relevance. For any Culture to Adapt there must be strong Leadership, the attainment of Competencies and Understandings as to the Future State Direction, but also Relevance to them personally. Whether a Mature Enterprise or Start-up each member of the Organization must feel a sense of purpose in order to be an active member of the Culture, much less a contributor to the successful outcome of the transformation strategy. It is essential for all levels of Leadership to empower all members of their Organizational Unit to be contributors to the notion of being a Predictive Enterprise. In most cases this will require a complete re-evaluation of roles and responsibilities such that decision making and insights analytics are core to each Information Workers daily activities.
To become a Predictive Enterprise you need committed Top-Down Leadership and a Culture driven by the pursuit of a common strategy & its goals to then fully exploit your rich Data & Information Assets and Deep Analytics Capabilities. In this posting I have endeavored to provide a thin veneer of the requirements and complexities in adapting your Organizational Culture to become a Predictive Enterprise. It is one of the most significant investments in time, energy and resources but an essential one in becoming a Predictive Enterprise.
In my next installment of The Data Leadership Nexus I will explore for my readers the more familiar areas of Data, Information & Analytics, but from what most will regard as a very different perspective than other Thought Leaders. Look forward to seeing it soon.