I spoke at Data for Policy 2016 this past September on the issue of “You can’t have Data-driven Policy if your Leaders are Analytics Illiterate” (http://bit.ly/2iK4DPZ ). I wanted to follow-up on those thoughts with this posting.
Strategy is the path that Leaders divine for Organizations to take in pursuing their short and long-term Goals (Outcomes). Leadership is the glue that keeps everyone & everything together during the course of pursuing these Strategic Outcomes. Data Literacy is the new intellectual underpinning of every successful Strategy going forward. All three working in concert is how Organizations’ can exploit the potential of Data & Analytics for Strategic Success at the expense of their competition or to delight their Citizens. It’s what I refer to as “Embracing the Data Leadership Nexus”.
We now live in a time where every Champion of Industry, Politician & Civil Servant, is a self-proclaimed expert on Strategy and Leadership and yet most (if not all), are Data (& Analytics) Illiterate. Having no specific first-hand knowledge or experience in the domains of data, analytics & decision science, they continue to rely on “processed information” (via so-called Data Scientists) and personal gut instinct to formulate plans, make decisions with and to react to emerging situations. Without hesitation, each decides what balance of “head and heart” they will use for each & every decision. In a dangerous twist, many “Leaders” in recent times have decided to ignore Facts & Evidence altogether and base their decisions solely on Ideology. I am certain that most of our readers are aware of these as borne out in the major political calamities of 2016.
There are many who aspire to the mantle of leadership. It is a tough road for most with many pitfalls along the way. Surmounting these challenges is part of the maturation & hardening process that Leaders must go through to earn their stripes. The challenges leaders face today and in the future, will be many and ever-growing in terms of complexity (and nuance), but they now have at their disposal science-based Facts, Evidence and Methodologies for making data-driven decisions at every turn. All that is required is belief in the notion of data-driven decisioning and basic literacy & competencies in the use of data & analysis to underpin decisions, insights & ultimately strategy (and tactics). While straightforward in respect to need, the efforts required to overcome the lack of Data Literacy by Leaders are substantial. The current (much less next) generation of Leaders and Leadership candidates are not equipped intellectually and experientially to be truly data-driven. They must be mentored, tutored and enlightened by examples of where data-driven decisions have paid off in terms of differentiation, insights, risk mitigation, etc. This approach will allow them to experience first-hand the personal growth that comes from investing time and effort in Data Literacy endeavors and the benefits that manifest from it. It will also heavily influence other Leaders and those on the Leadership track as to what the future holds in respect to competencies and the outcomes that can be achieved by a data-driven approach.
Leaders today face a barrage of hype about Big Data, Digital & Analytics. Few actually understand what any of it truly means, but all want to “have some” for their Organization. This paradox of need vs. understanding must be addressed through Data Literacy endeavors. Only then will be have Leaders (and those in waiting) who are competent in the domains of data, analytics, decision science and yes, even digital. They will then have the acumen (and confidence) to define Core Strategies that will leverage these competencies to achieve specific & sustainable Outcomes for their Organization, regardless of sector. It will also bring to an end to the nonsensical notion that Data & Analytics, Decision Science and Digital are “bolt-on” functional capabilities that require separate strategies (or Transformation Program to make them achievable. Every Organization, regardless of size, sector or mission statement must use its Core Competencies in an integrated form to create Strategic Advantage. Leadership that is literate in these same domains is well positioned to exploit them fully, while reducing inherent risks to a manageable level of tolerance. This is what Strategy has done for decades using stone tablets and chisels and will excel at in the future by exploiting the benefits of Data Literacy from the top down.
For further insights see McKinsey’s two (late 2016) essential studies on data & analytics “Making data analytics work for you—instead of the other way around”, & “The age of analytics: Competing in a data-driven world”.
* – An edited version of this posting appears in the January 2017 issue of Information Age (UK) (www.information-age.com)